Too Much Estrogen: 1955 Dodge La Femme with Standard Purse

Yes, the really was a car that was equipped with a female purse as standard equipment, and that car was the 1955 – 1956 Dodge La Femme. The La Femme was created by Chrysler’s marketers (they're always to blame…) in an attempt to trade on the growing interest that women showed in cars in the mid-fifties. Virtually a customized Dodge Custom Royal Lancer, the La Femme was offered in a feminine