Honda Forms Separate Ad Agency for Acura

In a move that further separates the Honda and Acura brands, Rubin Postaer and Associates (RPA), Honda’s official ad agency in the US, has created a unique division for the luxury mark. Acura has already opened a dedicated design center in LA and an R&D center in Japan, so it was only logical that the two brands get separate ad teams. According to Automotive news, Dave Weber has been hired to the