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Thursday, July 12, 2007
Toyota stuns Saatchi with ad business switch to CHI
Toyota has dealt Saatchi & Saatchi a hammerblow by moving the lion's share of its £50m UK advertising business into CHI & Partners.The Japanese car marque is Saatchi's second-biggest global account behind Procter & Gamble, spending $2.5bn (£1.75bn) a year, and the UK is its biggest single European market.It is thought that CHI, which sold a 49.9% stake in the agency to WPP earlier this year (MW
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